Building A Legend
Take a stroll in Little Falls, Minnesota and you’ll cross paths with more than a few residents who will warmly tell stories about Larson, their beloved American-made brand. They’ll talk about a legacy that spans 100+ years, two World Wars, a Great Depression and four generations of boat builders. They might mention men like Brad Brown, a third-generation Larson craftsman who works as hard as his father and grandfather did before him.
When your new Larson comes fresh off the line, you not only become a member of the greatest heritage in boating, you enjoy the promise of long-lasting tradition and unmatched value that can only come from America’s hardest-working boat brand. The company Paul Larson began in 1913 is an industry leader because his passion has been passed down to today’s generation of Larson boat builders.
Larson has pioneered many facets of boat design and construction since the company’s first gas-powered outboard models were introduced in the 1920s. By the 1940s, Larson captured imaginations everywhere with stylish, modern and performance-driven designs – like the legendary Falls Flyer with an airplane-inspired cockpit and body shape.
Bill and Laurie Hundt started Coeur D’Alene Marine Sports in 2017. Their love for the community and people shines through in every aspect of their business. They are truly passionate about selling a wonderful product and building long lasting relationships with their customers!
“THE BEST FOR LE$$”